Business Restructuring of New Oriental Education Technology Group Under the Double Reduction

Double Reduction Policy has strongly affected the education industry in China, especially to those mainly rely on revenue coming from K-12 education. Since policy prohibits organizations gaining academic tutoring including Thus, many giant companies bankrupted while New Oriental re-emerged through this crisis. The reason behind phenomenon is worth exploring. Therefore, study will investigate case of analyze how they catch up opportunity This article focus two parts that success its business restructuring and attempt enter live-streaming selling market. Specifically, Quantitative Analysis presented compare financial data before after restructuring. EFE IFE matrix method are adopted external internal environment Oriental. In addition, SWOT analysis used weigh pros cons entering markets. According analysis, threat coexist oriental make full use strengths re-emerge under Policy. basic strategy following relevant national policies. paper also provides some investment suggestions for still struggling survive change. These results shed light research impact educational industry.